Competitor Analysis & Monitoring
A competitor doesn’t mean that any company that is doing similar work with it, that you are doing; That is your competitor. In really doesn’t mean it.
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Know Your Competitors
You know about your customer but what’s your competitor doing?
You know about your customer but what’s your competitor doing? Many companies are involved in your competition, what do they do online? How to target their potential customers online who can also be your customers ? Let’s Start bid about Competitor.
Lets analysis only 2 or 3 competitor and review on two-point-
a) Do they share the same customer?
For example, a customer who eat McDonald Burger and a customer who eat corner food burger; both the customer are different.
b)Do they have similar product offering?
For example, you are selling high-end mobile phone and another mobile company, are selling a low hand mobile, that can’t be your competitor.
Tailor-Made Competitor Analysis
What do we do in Competitor analysis?
Website Audit
- Loading Time
- Monthly Users
- Website Design and Responsiveness
Social Media
- Most Shared Content Research
- Monitoring Social Activity & sales funnel
- Audience Growth Rate
- Content Distribution on different social networks i.e. Facebook, Instagram, etc.
- Content Engagement on different social networks i.e. Facebook, Instagram, etc.
- Share of interaction
SEO/Keyword Analysis
- Keywords & Targeting Analysis
- Analyzing Keywords Ranking
- Monitoring and Tracking Links
