A small company that sells clothes online, whether in India or the Big City of the world; that also decides based on data on how to run the next marketing campaign, which customers to target, what is the best time to run and Which message is more effective.
And if they do not use the data, then that company will never know what their customers are looking for? And the moment you are out of touch with the customer. In that situation, many options available online, their customers move to another option and will start purchasing from there.
What is analysis in Terms of Digital Marketing?
And Why Decision making based on Data Analysis?